New York

New York never disappoints but we felt especially lucky on our trip this autumn with the beautiful Fall weather lighting up the city.

From an afternoon stroll past the Guggenheim, and little Italy; lunch at the Spotted Pig in the Meat Packing District to stunning views from the top of the Rockafella Centre we left feeling truly inspired.

Associated categories: Inspiration

Print & Pattern Kids

Print & Pattern have launched a new book full of fun and colourful illustrations from the world of children's design. We were thrilled to be included alongside some of our favourite designers and illustrators including Alain Gree, Marc Boutavant, Orla Kiely, Cath Kidston and Marimekko Here are a few snaps of the book.

Associated categories: Press

Wee Birdy

Thanks to Rebecca at Wee Birdy for including our Red Bus Driver in her top 12 prints for kids - it made our day!

Associated categories: Press

Happy Easter!

The Big Egg Hunt has returned for a second year and we felt inspired to create our own. Here's a guide if you'd like to have a go yourself. Get cracking!

Associated categories: Special Events


Our screenprints can now be found in quirky East London store, Snap,
situated in Bow. The store sells a range of contemporary cards, gifts and items for the home and there's also a gallery space selling a selection of prints. Be sure to drop in if you're in London.

Associated categories: News

Designer Pudsey 2012

We love the new Designer Pudsey Collection for BBC Children in need. Pudsey has ditched his spotted eye patch and iconic yellow in favour of Swarovski crystals and a variety of different fabrics.

The bears were designed by some of the biggest names in fashion, with branding and exhibition design from Fivefootsix. Each bear takes on the designer's trademark style, from Pucci prints to Burberry's gent.

We spotted the collection in Selfridges where the designs can be seen from the 23rd October until the 14th November 2012, before being auctioned to raise funds for the charity.

Associated categories: Design : Special Events

We Heart

A big thank you to We Heart for including our prints in the latest Stuff Crush roundup.

Associated categories: Press

Junior Magazine

Great to see our designs featured in this months Junior magazine!

Associated categories: Press


Thank you Busyboo for your lovely write-up on our prints.

Associated categories: Press

I'd like to be... on Twitter

You can now keep up to date with all things 'I'd like to be' by following us at Whether you've got one of our prints hanging in your home or maybe a design you'd like to see, we'd love to hear from you.

Associated categories: Design

Blog & Buy Sale

We are delighted to see our prints on 'Blog & Buy Sale', updated daily this is a great site to discover artists and designers that sell their work online.

Associated categories: Press

I'd like to the Olympics

On Saturday I was lucky enough to experience London 2012 first hand, watching Athletics at the Olympic Stadium. The atmosphere inside was electric as we cheered on Ennis and co, with other highlights including Usain Bolt in the 100m and 'Blade Runner' Oscar Pistorius in the 400m first heats. After an amazing morning, we headed out to Park Live to watch the evening session, where Jess Ennis, Greg Rutherford and Mo Farah all won gold. Sitting on the hill watching the big screen with all the other team GB fans was very special. I'm sure there will never be anything quite like it. Truly inspiring stuff!

Associated categories: Special Events

London Booster by David Cerny

Whilst out in Islington we stumbled upon David Cerny's installation 'London Booster'. Part of London's cultural Olympiad, the artist worked on the 'Routemaster' bus for 6 months, transforming it into an 'athlete'. The 1957 bus finishes push-ups in reps of ten, grunting and groaning with every lift. It's amazing.

Associated categories: Art : Special Events

Ready, Steady Go!

After Friday's fantastic opening ceremony we went into town to soak up some of the citys atmosphere. We headed to the Mall to see the Men's Cycling Road Race, joining thousands of people cheering in anticipation for Britain's first Gold. Unfortunately it wasn't to be, but the buzz in London is amazing right now so looking forward to what more is to come. Good luck team GB!

Associated categories: Special Events

Design: Paper

Prior to creating 'I'd like to be' we produced designs and illustrations for a variety of clients. We recently discovered our work for Lovely Honey had been included in the new book 'Design: Paper' from Rockport Publishers. The book explores the use of paper within design and is filled with inspiring work spanning the areas of identity, print, packaging and papercraft. Find it online from Amazon and Rockport Publishers. If you have a project in mind please get in touch, we'd love to hear from you.

Associated categories: Design : Inspiration

They're Grrreat!

We really love these retro style packs created by Kellogg's to mark the Jubilee. The limited edition designs are inspired by Kelloggs' drawings dating back to the 1950s, when the Queen ascended to the throne. They're available from Sainsbury's until the 25th of June.

Associated categories: Design

I'd like to be an artist

We recently attended a talk by illustrator Marion Deuchars. Her naive and quirky style is instantly recognisable and she's created work for clients such as Jamie Oliver, Penguin Books and Cass Art.

The talk was focussed around her latest project, 'Let's Make Some Great Art', a lovely book, "packed with stimulating ideas to spark your creative imagination." It encourages us to break away from our computers and reengage with creative moments, as she does herself at her 'play desk'. She reminded us about lots of techniques we'd long forgotten from our childhoods, (remember making spiders by blowing paint with a straw?)

Her book and animations are well worth checking out.

Associated categories: Design : Inspiration

Because Beige Is Boring!

We love the animation created by Bright Bazaar for their recent feature. This interiors blog is inspired by bright colour, "because beige is boring!" We couldn't agree more!

Associated categories: Press

Best of British

The shops are full of patriotic red, white and blue designs for a summer of Jubilee and sporting celebrations, but these party sweets from M&S really stand out. They are part of a whole range of retro inspired designs - the bus tin will definitely find its way onto our bookshelf.

Associated categories: Design

On Board

We're now on Pinterest! Check out some of our favourite things and inspirations here.

Associated categories: Inspiration

Retro To Go

Thanks Retro To Go for featuring our range of prints

Associated categories: Press

Print & Pattern

The lovely Print & Pattern blog recently featured our designs. A fantastic source of inspiration with daily updates from the world of print and surface pattern design.

Associated categories: Press

A Bigger Picture

This weekend we were at the Royal Academy for David Hockney's A Bigger Picture. We'd been looking forward to this for months and the sell-out exhibition didn't disappoint. The focus is on Hockney's landscapes, this is not a new subject for him and we are reminded of this at the start of the exhibition with works dating from the '50s to '90s. The majority of pieces on display were created in the last decade, these include oil paintings, watercolours, charcoal drawings, photographic joiners, films and his recent iPad drawings. Hockney still divides opinion but I love the fact he constantly embraces technology to find new ways to express his art. Having grown up not far from where Hockney did I've always felt a strong connection and influence with his work, he captures the Yorkshire countryside perfectly and this show was a nice reminder of home.

Associated categories: Art : Inspiration

Pick Me Up!

The weather was lovely today so we decided to put our pens and pencils down and take a walk along to river. We stopped off at Somerset House to see the annual illustration show, 'Pick Me Up'. It's well worth a visit - there's lots of prints to buy along with events and workshops to take part in. Our favourite piece was these beautiful wooden figures shown here. The show's open until 1 April so make sure you see it soon!

Associated categories: Art : Inspiration

David Pearson

Last night we headed over to Not Inhouse for a talk by typographer and cover designer David Pearson. We've bought many a book purely for the cover alone and it was great to hear the inspiration and thinking behind his work. David previously worked in-house at Penguin Books before leaving to set up his own studio. At a time when the printed book is under increasing threat of digital technology it's a reminder of the simple pleasure of holding a beautifully designed, old-fashioned book. Who needs a kindle?! Not Inhouse regularly host talks by lots of interesting and talented creatives whilst helping to raise money for charity, check out their site to see who will be the next speaker.

Associated categories: Design : Inspiration

Oh Joy!

We love to catch-up on all the latest trends so were thrilled to discover we've been included on two of our favourite blogs - Oh Joy! and NOTCOT. Thank you!

Associated categories: Press

Picasso and Modern British Art

There seems to be so many great exhibitions in London at the moment! Today we visited the Picasso show at Tate Britain. It focuses on Picasso, his influence on many of Britain's great artists and how this played a role in the acceptance of modern art in Britain.

Associated categories: Art : Inspiration

The Big Egg Hunt

With spring finally around the corner the run up to Easter has been marked with The Big Egg Hunt in London. There are over 200 eggs hidden across the capital, each created by artists, designers, architects and jewellers in their own unique style. Today whilst out and about we spotted a few, here are our favourites.

Associated categories: Special Events

Design Gazette

A big thank you to jkr for inclusion in the design gazette, always worth a read.

Associated categories: Press

25 Trees and other Pictures

Just back from a fantastic couple of days in Yorkshire. I'm always inspired by visiting Salts Mill in Saltaire. It's a beautiful space in an amazing setting, as well as home to a vast collection of works by Bradford born artist, David Hockney. I was lucky enough to catch his '25 Trees and other Pictures' exhibition, featuring the changing seasons of the Yorkshire landscape. It's on until the end of April so make sure you go and see it! As a long standing fan of David Hockney I can't wait to see his 'Bigger Picture' exhibition at the RCA next month in London.

Salts Mill website:

Associated categories: Art : Inspiration